This is something I didn’t see coming, the ability to get into politics over a gaming plateform…
This is the first time that Rock the Vote has joined forces with an entertainment partner such as Xbox to reach voters under 30. Xbox LIVE is the largest online social network connected to the television, with membership totaling 12 million — if Xbox LIVE were a state, it would rank as the country’s seventh largest, giving it approximately 20 electoral votes.
“The Xbox LIVE community is active, vocal and passionate,” said Marc Whitten, general manager of Xbox LIVE. “We’re thrilled to partner with Rock the Vote to make it easier than ever for youth voters — and our members — to register and be heard.”
Through the Rock the Vote partnership, Xbox LIVE members will be able to register to vote, voice their opinions to the candidates through an exclusive forum and participate in potentially election-predicting polls. They will also be able to download Rock the Vote public service announcements.